Metro-Goldwyn-Mayer, an American media company perhaps best recognized by its use of the famous roaring lion mascot logo that appears before the start of each of its films. For almost a century, the company has used more than half a dozen of real-life lions to create the animated logo, but new times command for new changes and we will from now on see the CGI-version replace the real lion footage.

The almost-identical, but computer-generated duplicate of the triumphantly roaring lion in a gold circle of film stock was initially supposed to make its debut in the latest James Bond film, No Time To Die. The ongoing pandemic changed that, so MGM debuted the new CGI version on their YouTube channel, in a video highlighting the many years of the brand’s logo evolution.

Since 1924, MGM has utilized eight different lions, with each lion featured as multiple iterations of the MGM animated logo. At one point in the 1960s, MGM decided to scrap the roaring lion altogether, replacing it with a stylized lion graphic. Another notable change along with the introduction of the CGI Leo the Lion is the upper slogan now appearing in English, reading “Art For Art’s Sake,” rather than in Latin.

Check out the MGM brand’s evolution over the years above.